In this way, the company also gains incredible insight into people’s buying habits and what they are spending money on. And users get customized tips and notifications about unusually high budgets and possible ways to save money each month. The site was the first web-based expense tracking tool that didn’t require a manual download of transactions from an online banking site. This rich trove of data grants users insights into their shopping habits and promotes financial prudence with minimal work required. Users can track spending patterns over time, get reminders about upcoming bills, set savings goals and see their investment portfolio. Mint then categorizes each event (which can be changed or customized by the user) and creates a one-stop destination for holistic financial management across the many accounts that one might have. The site’s key feature is that it seamlessly connects to bank and credit card websites to automatically import each transaction a user makes. Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking.

How does intuit mint make money