The teams have executed well, allowing us to realize a new incremental revenue stream that has continued growth potential, “said Tonya Mangels, Head of Revenue & Marketing. “SMG’s decision to test a virtual brand seems natural. The company continues to expand ways to serve guests with and without the movies, now leveraging the learnings gained from last summer’s off-premise initiative, SMG Takeout and Delivery. SMG is built on an entrepreneurial spirit and a culture of hospitality. “The changing business conditions created the right opportunity for us to utilize our kitchens and allow our culinary teams to explore new menu offerings without the challenges of in-theater dining and service.” “Our people are really the secret sauce behind the 540 menu our chefs across the country worked tirelessly crafting the perfect recipes,” shared Hood. The TERRACINA is topped with marinara, pepperoni, roasted red pepper, olives, roasted onion, mushrooms, mozzarella, and oregano. Pizzas have always been a top-seller for us, and we wanted to build on a guest favorite.”Īnother favorite, the ITALIAN BIANCO pizza features roasted chicken, spinach, roasted garlic and onion, mozzarella, marinara, and fresh basil. “540 Pizza & Calzones features a high-quality, adventurous product lineup at very reasonable prices. “We’re aligning 540 with the SMG brand as an affordable luxury,” said Brian Hood, SVP Operations. Menu prices range from $10-$13 and include favorites like the MICHAELANGELO and the SALSICCIA alongside hearty calzones big enough to feed two. SMG chefs use fresh ingredients, and every pie or calzone is made fresh to order. The 540 name is inspired by the ideal oven temperature setting of 540 degrees for cooking pizzas and calzones in SMG kitchens. Locations will initially be open for Grubhub delivery orders Thursday through Sunday 3pm-9pm.

That effort saved jobs, and the creation of 540 Pizza & Calzones is another opportunity for the company to keep team members employed while serving new guest options.ĥ40 Pizza & Calzones, a division of SMG Culinary, is launching delivery this Friday, February 5 in three California area locations (Rocklin, Bakersfield, Simi Valley) and one suburban Chicago location (Wheaton, IL).

As a full-service movie and restaurant concept, SMG was the first to offer its casual-dining menu for takeout and delivery last summer at all locations when theaters were closed due to COVID-19. Studio Movie Grill (“SMG”) is the first movie theater chain to launch its own virtual brand, 540 Pizza & Calzones, on Grubhub.

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