2, the highest 30-day period in the site’s history and a 17% increase over the previous record. 1-2, the highest two-day mark in MLB history, as well as over 110 million article views from July 3-Aug. There were over 20 million article views from Aug. The day also delivered the highest single day article traffic in the 22-year history of MLB digital platforms, with more than 11.5 million article views on Aug. Total-day viewership for the cable net on Tuesday was up 9% over last year. Tuesday's coverage peaked at 375,000 viewers. The most-watched trade deadline program came in 2015. Centering around the blockbuster trade involving Juan Soto and others, “ MLB Tonight” averaged 240,000 viewers from 3:00-7:00pm ET, good for its second-best trade deadline program ever. MLB Network saw some of its most-watched trade deadline coverage in the 14-year history of the network on Tuesday, notes SBJ's Josh Carpenter. Trade deadline coverage delivers record number for MLB Net, digital platforms In today's Morning Buzzcast, David Albright looks at the NFL appealing the Watson ruling, UFC Fight Pass planning to include live on-screen shopping and European soccer clubs dominating worldwide Twitter sports rankings.

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Fanatics partners with Shift4, expends NBA Australia deal.Austin FC taking advantage of World Cup break.McEnroe, Ferrell hosting LAFC audio stream on Mixhalo.SBJ's Josh Carpenter looks at the numbers. Tonight in Unpacks: Coverage around the trade deadline - highlighted by the historic trade of Juan Soto - was a boon for MLB's cable network and its digital platforms.

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